On November 12, 2021 East European University and Hochschule Fresenius University of Applied Sciences (Cologne, Germany) organized an online international Scientific-practical conference: Digital Management in Covid 19 Pandemic and Post-pandemic times.
Dr. Shalva Machavariani, Vice-Rector for Scientific Affairs of East European University and Dr. Richard Geibel, Dean of Master Program “Digital Management” of Hochschule Fresenius University of Applied Sciences opened the online event.
Dr. David Cherkezishvili, Head of the Academic Council of East European University, Dr. Lutz Becker, Head of Business School of Hochschule Fresenius University of Applied Sciences, Dr. Kakhaber Lazarashvili, Acting Rector of East European University, Dr. Nunu Mitskevich, The Deputy Minister of Education and Science of Georgia, Dr. Avtandil Kasradze, Chairman of Georgian Innovation and Technology Agency (GITA) welcomed the conference participants.
Keynote speeches presented at the conference:
- Robin Kracht (University of Wuppertal, Germany) & Uwe Roschmann (Pixelpark, Germany) Social Commerce – origin and meaning;
- Mikheil Tokmazishvili (East European University, Georgia): Barriers to Digital Business and Challenges of Social Innovations in Georgia.
Conference was conducted in three parallel sessions:
Session I: Digitalization in Social and Corporate Responsibility
Moderator: Dr. Zviad Gabisonia, The Head of Research Center at BTU.
Session II: E-Commerce and Digital Entrepreneurship
Moderator: Dr. Richard Geibel, Dean of Master Program “Digital Management”, Hochschule Fresenius University of Applied Sciences
Session III: Digitalization in Education
Moderator: Dr. Nino Gachechiladze, Associate professor, Ivane Javakhishvili Tbilisi State University, Professor, East European University, Dr. of Biological Sciences
Georgian young researchers and field specialists presented papers together with the students of Fresenius University of Applied Sciences at the conference.
The event was also attended by the academic personnel, students and other specialists from organizing universities as well as various higher education institutions of Georgia and Germany.
In a Q&A session, participants discussed issues such as digitization, digital transformation, e-commerce, artificial intelligence, Big Data, blockchain, online marketing, digital law, digital social innovation, digital ethics, digital teaching at universities, and etc.
The event was summed up by the representatives of the organizing universities, who gave a traditional look to the Georgian-German conference and outlined the future plan for ISPC 2022.
Conference participants were given electronic certificates.
