On 10–11 September of the current year, the 6th International Scientific and Practical Conference, entitled “Digital and Artificial Intelligence Management – Scientific Research and Its Practical Implementation,” was held at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) (Brugg, Switzerland), in partnership with and organized by East European University (EEU) (Tbilisi, Georgia), the International University of Applied Sciences (IU) (Cologne, Germany), the E-Commerce Institute (ECI) (Cologne, Germany), Adelphi University (AU) (New York, USA), and the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) (Brugg, Switzerland).
The conference was opened by Prof. Dr. Richard Geibel, Director of the E-Commerce Institute and Head of ISPC 2026, who welcomed the participants.
The conference was held in a hybrid format, featuring 10 parallel sessions, during which 100 participants, including scholars, early-career researchers, and Master’s and PhD students from partner institutions and other higher education institutions and organizations worldwide, presented their papers on the challenges and opportunities related to digital and artificial intelligence management and its practical implementation.
Participant Georgian Entities:
- East European University, Georgia;
- International Black Sea University, Georgia;
- Ivane Javakhishvili Tbilisi State University, Georgia;
- David Aghmashenebeli National Defence Academy of Georgia, Georgia;
- Batumi Shota Rustaveli State University, Georgia;
- Sokhumi State University, Georgia;
- Caucasus International University, Georgia;
- Business and Technology University, Georgia;
- Akaki Tsereteli State University, Georgia;
- Caucasus University, Georgia;
- University of Georgia, Georgia;
- David Tvildiani Medical University, Georgia;
- Georgian Technical University, Georgia;
- European University, Georgia;
- Infectious Diseases, AIDS & Clinical Immunology Research Center, Georgia.
Participant International Entities:
- University of Koblenz, Germany;
- IU International University of Applied Sciences, Germany;
- The Bandung Institute of Technology, Indonesia;
- RhainMain University of Applied Sciences, Germany;
- University of Guadalajara, Mexico;
- Paderborn University, Germany;
- McGill University, Canada;
- University of Calabria, Italy;
- Adelphy University, USA;
- Sampoerna University, Indonesia;
- Belarusian National Technical University, Belarus;
- University of Applied Sciences and Arts Northwestern Switzerland;
- Danesh Alborz University, Iran;
- Danang University of Economics, Vietnam;
- Isfahan University, Iran;
- Izmir Democracy University; Turkey;
- Dokuz Eylül University; Turkey;
- Meenakshi Academy of Higher Education and Research, India;
- Australian Migrant Resource Centre, Australia;
- Mohammed V University, Morocco;
- Ibn Tofail University, Morocco;
- Prince Mohammad Bin Fahd University, Saudi Arabia;
- University of Minho, Portugal;
- Ludwig Maximilians University, Germany;
- ENEB – Escuela de Negocios Europea de Barcelona, Spain;
- Universiti Teknologi Malaysia (UTM);
- Chouaib Doukkali University, Morocco.
Conference covered the following tracks:
- AI Strategy, Governance & Responsible AI;
- AI Applications, Smart Cities & Financial Intelligence;
- Digital Consumer Experience, Retail & Marketing;
- E-Commerce, Platforms & Digital Business;
- AI in Higher Education & Academic Quality;
- Digital Education, Skills & Internationalization;
- Agentic AI, Decision Intelligence & Digital Procurement;
- Digital Innovation, Knowledge Transfer & Recommendation Systems;
- Digital Work, Leadership, Ethics & Society;
- Digital Health, Trust & Societal AI.
At the end of the conference, the session moderators announced the winners in the following categories:
- Best Presentation;
- Young Scientist.
Of the 100 papers presented at the conference, the Scientific Committee selected a total of 62 papers, which will be published in Springer Proceedings, indexed in Scopus, by the end of 2027.
The conference programme is available at the following link


