From October 27 to November 1 of the current year, East European University, together with the Aschaffenburg University of Applied Sciences in Germany, hosted a Georgian-German International Master’s School: ” Supporting the Development of Georgian Small and Medium Enterprises.”
The International Master’s School aimed to raise the qualifications of business students from East European University in various methods of strategic management. The starting point of the Master’s School was the Blue Ocean Strategy. Based on the mentioned method, different approaches of strategic management were studied within the framework of the school.
As part of the Master’s School, professors and students from Aschaffenburg University of Applied Sciences (Germany) visited East European University. Along with the German professors, students were mentored by Georgian professors.
Within the framework of the Master’s School, participating students visited Georgian enterprises: „Zurab Kviriashvili Vineyards“, and „Tezi Winery“. The host companies introduced the participants to their work processes, such as product production and storage, export, relations with investors and the main areas of strategic management.
The Master’s School concluded with student presentations focused on the strategic development approaches of the host companies. During the presentations, the students presented their visions and methods regarding the development of the companies.
The closing ceremony was attended by the founders of „Tezi Winery“ and „Zurab Kviriashvili Vineyards“, together with the participants, professors and administration representatives of partner universities, who discussed the the companies’ growth and development strategies with the students.
In addition to the academic component, the Master’s School included a cultural program. The visiting guests, together with representatives of East European University and the participating students, visited notable sites in both the capital city and the Kakheti region.
On behalf of East European University and Aschaffenburg University of Applied Sciences, certificates were awarded to the participants at the official closing ceremony of the Master’s School.
See photos of the Master’s School at the following link
